Imenka is a sub-brand founded in 2020. Compared to IMEN, Imenka presents a product range with a lower price and the same high quality. The high evaluation of Imenka by other artists is the result of methodical work of Yevgeniya and her team. Long-term testing, market research, analysis of feedback from the masters embodied in a new product and brand, which took its rightful place in the nail industry. Products are made under the contract manufacturing of high quality raw materials in China and are certified in the territory of the European Union and Israel. Yevgeniya pays special attention to marketing, since Imenka is a personal brand. Any personal brand is based on the reputation of its owner. Yevgeniya's reputation has been formed by years of work, yet any artist can write to Yevgeniya on Instagram and ask her any question directly. Feedback from masters is a core brand value and Evgeniya is always happy to discuss Imenka products in person.